YEROC

YEROC is a Dallas artist whose music is driven by instinct, energy, confidence, and a willingness to keep evolving. Corey created the name YEROC by reversing his own, turning it into an alter ego that could express the louder, wilder, and more unpredictable sides of his personality.

His catalog has grown across projects including Hurricane Yeroc, Eye of the Storm, Yeroc Meets Corey, I’m Not Callin’ You Yeroc, Los Rios Baby, blackballed, and Escape From Texas. In January 2026, he continued that story with the twenty-track Los Rios Baby 2, reflecting an artist who has remained prolific while building an identity entirely his own.

I met YEROC through Keaton D. Jones and the creative community surrounding his work in Dallas. When I would visit Grace, Keaton regularly brought me onto his sets, giving me opportunities to photograph productions, help wherever another set of hands was needed, and become part of the friendships developing around them.

One of those productions was the official music video for “Made a Way.” Keaton directed the film, Thomas Blanks shaped the cinematography, Babyave created the sound design, and JT handled the color. I appeared in the video as an extra while also documenting the production through behind-the-scenes photography.

The work preserved much more than the finished performance. I photographed Corey between takes, Keaton directing, Thomas building each frame, the crew working through setups, and the unpredictable moments that give a production its personality before the edit brings everything together.

Since that shoot, Corey and I have become genuine friends. We reconnect whenever I am in Dallas or he visits St. Louis, and there is never a dull moment when he is around. He is wild, funny, completely himself, and capable of turning an ordinary night into a story almost immediately.

That energy is central to both the person and the artist. YEROC does not seem interested in moving cautiously or presenting a version of himself shaped by other people’s expectations. He creates, performs, and lives with a sense of momentum that makes every room feel different once he enters it.

These photographs preserve the beginning of a friendship formed on set and strengthened across two cities. They document an artist in front of the camera, the collaborative world being built around him, and the moments between takes when Corey’s real personality became impossible to miss.