Built in a Dorm Room. Made for a Bigger Stage.

Built in a Dorm Room. Made for a Bigger Stage.

Dorm Room Entertainment

Dorm Room Entertainment began at Lindenwood University as a student-built media platform centered on emerging music, artists, and culture. Keaton D. Jones has described starting the company during his sophomore year after taking a video-production class, initially creating interviews with artists throughout St. Louis and Dallas before expanding into music videos, promotional content, and live events. Some of the earliest interviews included Matty Wood$ and Trevor Daniel, establishing the foundation for a company that wanted to give rising artists meaningful space to be seen and heard.

What began as a college experiment gradually became a growing production company and media outlet working between St. Louis and Dallas. Dorm Room Entertainment produced interviews, directed music videos, created promotional content, and organized live performances—including its first sold-out concert. The College Kickback Show at Blueberry Hill brought together a wide lineup of emerging performers and was created by Keaton Jones, Kyle Staub, and Dawson Holter.

As the company developed, its work began reaching audiences far beyond campus. Dorm Room Entertainment’s music videos earned recognition from outlets including Lyrical Lemonade, while later productions continued expanding the company’s presence within independent music and emerging-artist culture.

This collection is not intended to represent the company’s entire history. Instead, it preserves the chapter I helped build alongside one of my best friends, Keaton D. Jones—the early interviews, music videos, events, experiments, and collaborations that transformed an idea formed during college into something real.

My Chapter

Keaton and I began creating together while we were students at Lindenwood University, starting with interview-driven content that gave emerging artists an opportunity to introduce themselves, discuss their work, and share their stories. As the platform grew, we moved into music videos and increasingly ambitious productions, learning through experience and discovering what we could accomplish by combining our perspectives.

My involvement included helping develop and produce early content, photographing and filming artists, contributing to music-video productions, documenting live events, and helping shape the visual world surrounding Dorm Room Entertainment. Because we were building everything as we went, each project required us to adapt, experiment, and make the most of the people, equipment, locations, and opportunities available to us.

Dorm Room Entertainment became a creative education outside the classroom. It taught me how to collaborate closely with artists, work through limited resources, respond to the unpredictability of production, and build trust with the people in front of the camera. More importantly, it marked an early chapter in my development as a visual storyteller—one shaped by friendship, music, experimentation, and the belief that meaningful work does not have to begin with permission or a perfect plan.