E-Commerce

E-commerce photography has to accomplish more than creating a clean image. It must represent each garment accurately, maintain consistency across an entire collection, and give customers the confidence to understand how a piece will look, fit, and move before they ever see it in person.

During a full-day production for Lusso, I photographed approximately 60 pieces for use across the brand’s website, Fanatics, and additional online retail platforms. Working through a high-volume collection required an efficient and repeatable approach to lighting, framing, posing, garment presentation, and color while still preserving the elevated, fashion-first identity that distinguishes Lusso from conventional fanwear.

Each photograph was created to function as part of a larger system. From complete looks and alternate angles to the smaller details that define each garment, the goal was to produce a cohesive body of imagery that felt accurate, polished, and consistent wherever customers encountered the collection online.