The Films

Movement brings a different kind of life to Made. by Lia. Through video, the rhythm of the bakery becomes visible—the mixing, decorating, laughter, early mornings, finished details, and countless moments that happen between each photograph. It allows the warmth and personality of the brand to be experienced in a way that still imagery alone cannot always capture.

Through creative direction, filming, editing, and visual storytelling, I have created video content that supports product launches, seasonal campaigns, the cookbook, social media, and the everyday story of the bakery. Some pieces were designed to introduce something new, while others simply preserved the people, process, and atmosphere that make Made. by Lia feel like home.

Together, these films continue the same visual language established throughout the brand while giving its story room to move, breathe, and unfold over time.