The Campaigns

Made. by Lia’s calendar is shaped by seasons, celebrations, and the traditions people look forward to sharing. From holiday collections and limited releases to new products and special promotions, each campaign offered an opportunity to give a moment its own visual identity while keeping it unmistakably Made. by Lia.

Through creative direction, photography, filmmaking, and content creation, I helped transform each release into a complete visual story. Rather than simply showing what was available, the goal was to capture the feeling surrounding it—the anticipation of a holiday menu, the comfort of a familiar tradition, or the excitement of discovering something new. Together, these campaigns helped the brand remain consistent while allowing every season to feel distinct.